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PHC The Public Health Club Career & Consulting
12 months of business coaching

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Your degrees, your experience, your heart for public health — that's the foundation. The CEO Circle gives you 12 months of coaching, a board of experts, and a room full of public health CEOs to turn it into consistent clients and sustainable revenue.

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$3M+
in contracts Dr. Des has helped members secure since 2024
100+
hours of on-demand business coaching
~50
CEO-only RFPs shared every month
Dr. Des standing in the studio
Dr. Des
Founder · CEO Circle

What our CEOs are saying.

In their words

"Being surrounded by other public health entrepreneurs has given me both the encouragement and practical tools I needed to step fully into my role as CEO. I don't have to have all the answers. I feel more confident, less isolated, and better equipped to grow my business with clarity and purpose."

Alexandra Piatkowski
Alexandra Piatkowski
Piat Public Health

"It has helped me be more intentional about thinking and moving like the CEO of my business. If I have a particularly busy week, I listen to the workshop as I commute or during my walks. Each webinar I join or rewatch, I gain at least one takeaway that I can implement."

Zenobia Bryant Antoine, PhD
Zenobia Bryant Antoine, PhD
Black Health Black Wealth, LLC

"Hearing experts break down systems and frameworks step by step makes complex operations feel manageable. Learning from people who've built these systems before has saved me time and keeps me from building from zero when tested frameworks exist."

Diamond Anderson
Diamond Anderson
D&E Gov Solutions
Sound familiar?

You have the vision. Nobody handed you the playbook.

You're Googling templates, sitting through free webinars, and trying to price your offers while protecting your peace. Working hard is part of it. But if the problem you had in January is the same one you have now — that's not an effort problem.

That's a systems problem. And systems can be fixed.

Marketing
"Nobody knows I exist."
Sales
"I get conversations, but nobody buys."
Operations
"They buy once — then I'm chasing the next sale."
Inside the Circle
We find the break — then build the system that fixes it.

You don't need more hustle. You need strategy, support, and a circle.

Here, you don't have to choose between meaningful work and meaningful income. We give you the structure, the experts, and the network to do both.

Dr. Desiree Strickland
Meet your coach

I had the clients. I didn't have the systems.

I left a $120K-a-year public health job to build the Public Health Club. My first business had made about $5,000 total — I had clients and real results, but a positioning problem, a sales problem, and an operations problem. Fixing those changed everything. Now, my current business makes $500K a year.

Since then, I haven't just grown my own revenue — I've helped public health professionals land over $3 million in consulting contracts. Everything I learned along the way is inside the CEO Circle.

2022–23
$135K
2023–24
$250K
2024–25
$344K
2026
$500K+
This is what impact and income look like.
— Dr. Des
Everything you get

One year. Five ways we build with you.

01

12 months of live coaching & strategy

✓Bi-weekly strategy sessions with Dr. Des — group coaching, ask her anything
✓Monthly sessions with Doc B, who scaled a multi-million-dollar consulting business
✓Quarterly "Scaling Your Consulting Business" workshops, led by a consultant near $1M/year
✓RFP Writing Intensives — how to write RFPs that compete
✓Monthly small-group accountability + a quarterly CEO book club
02

100+ hours of on-demand business coaching

✓The signature Public Health CEO Scale Curriculum — 41 recorded sessions
✓Expert workshops across marketing, sales, finance, operations, team, legal, strategy & AI
✓A guided path through the library, so you always know where to start
03

Tools & AI to build faster

✓The Public Health CEO RFP Writer™ — CEOs are already using it to draft their RFPs
✓The 4-Part AI Intensive — build your business-planning app, Blueprint app, RFP writer, website, and back office with AI
04

Opportunities & access

✓~50 CEO-only RFPs every month — shared exclusively with CEO Circle members
✓A community of public health entrepreneurs who collaborate and share contracts
✓A complimentary ticket to the annual in-person Summit in Atlanta
05

Your business plan, done right

✓Tools to build your business plan and turn it into quarterly goals
✓Dr. Des reviews your plan and gives you feedback
✓Quarterly plan updates, so your strategy keeps pace with your growth
{{ ctaShort }} $6,000 in full or 4 × $1,625

This isn't a library you buy and forget. It's a room you show up to.

For 12 months, you're coached by people who've built what you're building. Here's what you walk away with:

✓Clarity on what's actually breaking in your business
✓Offer packaging & pricing strategy that reflects your value
✓A repeatable marketing and sales system that brings in clients
✓A clear roadmap from where you are to sustainable revenue
✓Accountability, so you're not building alone

You'll get coached live, learn from experts in every corner of your business, and get held to the plan you set — month after month.

Watching replays won't build your business.

Showing up, asking the hard questions, and doing the work will. That's what this Circle is built for — and we'll be right there with you.

Paris
Paris
CEO Circle member

"The Public Health CEO Circle helped me see that my expertise could become something bigger than individual trainings and coaching sessions. It challenged me to think like a founder and build systems that could scale my impact."

"Since joining, I've started and grown my PMP study community to over 100 members and created a space where professionals can learn, connect, and succeed together. The Circle has been a valuable source of ideas, accountability, and encouragement as I've grown into the role of CEO."

100+members in the PMP study community she built
Information doesn't grow businesses.
Implementation does.
The on-demand vault

41 sessions. Start tonight.

Every core area of your business, taught by people who've built it. Tap a category to see the actual session titles inside.

100+hours
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Your CEO advisory board

Experts in every corner of your business.

Marketing, operations, finance, legal, and RFPs — each taught by someone who does it for a living.

Dr. Des
Dr. Des
Founder · Multi-6-figure public health business owner
Dr. Brittny Wells
Dr. Brittny Wells "Doc B"
Multi-million-dollar COO · DrPH & DBA trained
Chasity Robertson
Chasity Robertson
Strategic business marketing expert
Laurin Kelly
Laurin Kelly
Multi-6-figure public health consulting business owner
Sainte Billings
Sainte Billings, CPA
Small business tax & finance expert
Shannon Cohall
Shannon Cohall, Esq.
"The Health Equity Attorney"
Chelsea Cole
Chelsea Cole
Small business operations expert
Dr. Jamie Zimmerman
Dr. Jamie Zimmerman
RFP writing consultant
{{ ctaShort }} $6,000 in full or 4 × $1,625
The power of a room full of CEOs

Features are nice. Here's the value.

Gina
Member spotlight · Gina
Gina joined in January. About three months later, she landed a contract — from another CEO Circle member.
That's what happens when you're in a room full of CEOs who refer, collaborate, and share opportunities.
{{ ctaShort }} $6,000 in full or 4 × $1,625
Who it's for

Launching or scaling — this Circle was built for you.

You don't need a perfect business plan or a perfect offer. You need guidance, accountability, and peers who actually get what you do.

01
Building a consulting business
and you want structure, pricing clarity, and consistent clients and contracts.
02
Creating a course, toolkit, or training
that reflects your expertise and earns beyond your hours.
03
Launching or growing a membership
that serves a specific public health audience.
04
Positioning yourself as a thought leader
through speaking, writing, content, or advocacy.
No clients yet?
You're covered. Public Health Business School Accelerate — a 5-week live program to build your foundation for getting clients — is included free.
Bonuses included free

And then we added more.

Bonus 1
12 months of the Public Health Club — free
Full PHC access: close to 100 consulting opportunities a month, the workshop library, and career resources.
Bonus 2
Public Health Business School Accelerate
5 live weeks: marketing, sales, tech setup, and a profitable plan. Starts late October, wraps by Thanksgiving.
Bonus 3
CEO Bootcamp
A 3-part series on CEO mindset and strategy.
Bonus 4
The 4-Part AI Intensive
Build and scale with AI — plus a 7-module AI foundations track.
Join this week · time-limited

The sooner you join, the more you get.

Join by the deadline and you keep that bonus plus every one after it.
By Wednesday night
Oct 7
A 1:1 business-plan review with Dr. Des after you submit your plan.
By Friday
Oct 9
Beta access to the Public Health CEO RFP Writer™ — test it in real time alongside Dr. Des.
By Sunday night
Oct 11
A live Executive Shadow Session — behind the scenes of Dr. Des's consulting business and the Public Health Club.
{{ ctaShort }} $6,000 in full or 4 × $1,625
Time-limited bonus · Join by Friday night, Oct 9
Beta access

The Public Health CEO RFP Writer™

Your RFP and budget, built in about 10 minutes.

Be one of the first to use my signature RFP writing tool. It helps you build your proposal and your budget fast, so you're never starting from zero again. You walk in with a proven framework and everything you need to make your RFP a success.

The RFP Writer will be exclusive to CEO Circle members. Join by Friday and you get instant access to the beta — so you can start writing RFPs and going after contracts now.

1Upload — the opportunity and your company documents
2Analyze — high alerts, budget check, and a go/no-go read
3Interview — answer questions on the gaps it found
4Draft — strategy, every section, and a proposed budget
5Score — reviewed like a panel, with fixes to earn more points
6Download — a Word file and your submission checklist
Beta tool — you'll help us shape it. Every draft is a starting point: review, verify, and edit before you submit. Using the tool doesn't guarantee an award.
Cover page — sample page written by the RFP Writer
Letter of qualifications — sample page written by the RFP Writer
Approach & methodology — sample page written by the RFP Writer
Proposed budget — sample page written by the RFP Writer
The Public Health CEO RFP Writer start screen

The Public Health CEO Circle

For public health professionals ready to build and scale a sustainable business.
$6,000/year
Pay in full (save $998) · or 4 payments of $1,625. Tuition $6,998.
Where you start: launching or scaling. No clients yet? Accelerate is included to help you build toward it.

Everything inside, line by line.

Your degrees, your experience, your heart for this work — that's already there. CEO Circle adds the structure to turn it into revenue, and a room of CEOs who've done it.

What CEO Circle includes:
✓Bi-Weekly Strategy Sessions with Dr. Des: group coaching — bring your questions, get answers
✓Monthly Sessions with Doc B: strategy from a multi-million-dollar COO
✓Quarterly Scaling Workshops: "Scaling Your Consulting Business," led by a consultant near $1M/year
✓RFP Writing Intensives: how to write RFPs that compete
✓100+ Hours On Demand: the CEO Scale Curriculum and 41 expert-led sessions
✓Expert Workshops: marketing, sales, finance, operations, legal & AI
✓Public Health CEO RFP Writer™: drafts your RFPs with you
✓4-Part AI Intensive: build your planning apps, website & back office with AI
✓~50 CEO-Only RFPs a Month: shared only with CEO Circle members
✓Business Plan Review: Dr. Des reviews your plan, plus quarterly plan updates
✓Accountability & Book Club: monthly small groups and a quarterly CEO book club
✓Summit Ticket: the annual in-person Summit in Atlanta
✓The Community: public health CEOs who collaborate and share contracts
Plus, bonuses included free
✓12 Months of the Public Health Club: full PHC access, free
✓Public Health Business School Accelerate: 5 live weeks to build your client foundation
✓CEO Bootcamp: 3-part series on CEO mindset & strategy
Join this week · time-limited
✓By Wed night, Oct 7: 1:1 business-plan review with Dr. Des
✓By Friday, Oct 9: beta access to the Public Health CEO RFP Writer™
✓By Sun night, Oct 11: live Executive Shadow Session
Investment: $6,000 paid in full, or 4 payments of $1,625. One contract can pay for the whole year.
Run the numbers

$6,000 is a number. So is your next contract.

Public health contracts come in at $20K, $40K, $80K and up. Say yours is $20,000. If one comes through this year, the Circle has paid for itself more than three times over. If two come through, you're $34,000 ahead. And the systems you build don't expire at month 12. You keep running them.
That's not hype. That's a business decision.
Contracts landedRevenueAfter your $6K
One contract$20,000+$14,000
Two contracts$40,000+$34,000
Four contracts$80,000+$74,000
CEO Circle investment: $6,000Example math only. Your results depend on your business and your work.
Your investment

Choose how you join.

Tuition: $6,998
1
Pay in full
The best value, for CEOs ready to commit in one move.
$6,000
Save $998
Pay in full — $6,000
2
4-pay option
For CEOs who are all in and need flexible payments.
$1,625 × 4
Save $498
Join with 4 payments
Both options include all 12 months, every bonus, and the full CEO Circle experience.
Real talk

The questions I hear every single launch.

Can I really afford this right now?

Here's what I've learned: only about 1 in 10 people truly can't make it work. For everyone else, it comes down to what you value. That's why there's a 4-pay option — and in public health, one contract can cover the whole year.

I'm brand new. Will I be behind?

Not here. Accelerate is included free — 5 live weeks that take you from no clients to your first one. When you're ready to grow, the rest of the Circle is waiting for you.

I've bought courses I never finished.

Then you already know a course isn't the answer. The Circle isn't a course. It's live strategy sessions with me, monthly time with Doc B, plan reviews, and a room of CEOs asking what you've done since last time. That's hard to ghost.

My schedule is already packed.

Many of our CEOs are building around jobs, clients, and families. Live sessions are on the calendar all year, and the library is there at 11pm. Zenobia listens to workshops on her walks. You don't need more hours — you need the right ones.

Does this work for public health, specifically?

It was built for public health — by someone who's worked in a state health department, contracted with the CDC, and built a consulting business from scratch. The RFPs, the experts, the examples: all public health.

Should I just wait until next quarter?

Ask yourself one question: is your business problem the same one it was in January? If the answer is yes, waiting isn't a pause. It's another quarter of the same problem.

Bet on yourself. Then build like you want to grow.
Pick the option that works for you, and let's get to work.
Questions

Before you decide.

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Our promise — and what we can't promise

We promise to show up with real coaching, real experts, and real opportunities every month of your membership. What we can't promise is a specific result. Income, clients, and contracts depend on your business, your market, and the work you put in — so we never guarantee them. The member wins on this page are real, and they belong to those members. They aren't a prediction of yours.

Refunds & cancellations

When you join, you get instant access to the full on-demand library, tools, and bonuses, so every CEO Circle enrollment is final and non-refundable. Your membership is a 12-month commitment and can't be cancelled partway through. If you choose a payment plan, your remaining payments are still due even if you stop participating. Enrolling means you agree to these terms.

You're building something that matters. Don't build it alone.

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$6,000 in full or 4 × $1,625 · 12 months · Bonuses included
The Public Health Club · Career & Consulting Member results are their own. No income or contract is guaranteed.